About
Women of Influence: Using LinkedIn to Elevate Your Professional Brand In today’s hyper-connected world, your personal brand is not just an asset—it’s a *necessity*. And there’s no better platform to build and showcase your expertise, network, and opportunities than LinkedIn. Why LinkedIn? Let me confess: I am a LinkedIn superfan. I’ve been an active user since 2005—long before it became the professional powerhouse we know today. With over **10,000 followers**, viral content, trending hashtags, and recognition as a LinkedIn contributor, I’ve seen firsthand the immense value of investing in this platform. This isn’t just a passion for me; it’s part of my professional career. I lead social and marketing communications for PayPal Ventures, bringing LinkedIn strategies to life with a B2B marketing certification as my foundation. Let me shift your perspective: **People *do* care.** LinkedIn is a platform where people are eager to connect, learn, and grow. Your story, expertise, and insights are valuable. You’ve worked so hard to develop your skills—it’s time to share them.
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